360º Blog

BRANDING, MARKETING & THE
TOTAL CUSTOMER EXPERIENCE

Is your company the leading provider?

Is that phrase, or something similar, anywhere on your company website, brochures, advertising or press releases? Get rid of it. It isn’t credible. All of your competitors can (and probably do) make the same claim with the same authority. The self-proclaimed kind. As in, “I can certainly rationalize, based on one criterion or another, why…

How NOT to score points with customers.

As marketers, we’re told time and again that the way to score points with customers is to personalize our communications to them. We’ve really taken that to heart. We’re doing everything we can to get personal with our customers. Problem is, the way many of us our doing this is guaranteed to backfire. Here are…

Customer Service vs. Marketing

The headline of this article is a trick. Normally, we think of Customer Service and Marketing as two distinct company functions and departments. And that’s probably getting a lot of companies into trouble…even if they don’t realize it. Customer service IS marketing. How a customer (or prospect) is made to feel while dealing with your…

Marketing Honestly

Greetings, fellow marketers. What I am about to espouse may seem like blasphemy to some marketers. If that’s you, feel free to read a more gratuitous article. I’m here to provide some unvarnished opinion, based on decades of observation, and some plain old common sense. MARKETING MANIPULATIVELY An awful lot of marketing these days seems…